Skip to main content

Getting Started

Quick Start: Admin Setup - Ambo Docs

Get your Ambo organization configured and your first post in front of advocates in a few steps.

This guide walks through the minimum setup to get Ambo running for your organization. By the end, you’ll have your organization configured, advocates added, and your first post published.

Prerequisites

Before you start, have the following ready:

  • LinkedIn Company Page ID: found in your LinkedIn Company Page URL or admin panel. Ambo uses this to connect your organization’s LinkedIn presence.
  • Admin account access: you’ll need to be logged in as an Admin.

Step 1: Configure your organization

Go to Settings → Organization.

Set the following:

  • LinkedIn Company Page ID: paste in your LinkedIn org ID. This enables sharing as the company page as well as mentioning the company page followers in posts.
  • Brand voice: add a few sentences or bullet points describing your organization’s tone. Ambo’s AI content generator uses this when creating post variations.
  • Logo: upload your organization’s logo. It appears throughout the interface.
  • Email domains: add your company’s email domain (e.g. acme.com). Users who sign up with a matching email are automatically placed in your organization.

Click Save when done.

Step 2: Create a channel

Channels are how you group advocates and route content to them. You can create multiple channels for different teams, topics, or regions.

Go to Channels → New Channel.

  1. Enter a Name (e.g. “Engineering” or “Sales”).
  2. Pick a Color to identify the channel in the UI.
  3. Click Save.

Advocates can choose the channels they want to join, or admins can assign channels directly from the User dashboard.

Step 3: Add advocates

There’s no separate invite flow for adding advocates. Anyone with access to their company email can use the platform.

Step 4: Create your first post

Go to Posts → New Post.

  1. Enter the URL of the article or page you want advocates to share.
  2. Ambo will suggest content variations based on the URL. Review and edit them as needed.
  3. For each variation, set the Share Target:
    • All Advocates: the variation is visible to all advocates.
    • Channel: the variation goes to all advocates in a specific channel.
    • Advocate: the variation goes to one specific advocate.
    • Company Page: the variation will be shared on the company page on publish.
  4. Set a Go Live date if you want the post to become available at a specific time, or leave it blank to publish immediately.
  5. Click Publish.

Advocates will receive a notification when the post is live.

Step 5: Connect Slack (optional)

If your team uses Slack, connecting it lets Ambo send advocates a direct message when new content is available.

Go to Settings → Integrations → Slack and follow the OAuth flow to authorize the Ambo bot in your workspace. Once connected, specify which Slack channel to use for broadcast notifications.

Advocates can also enter their own Slack user ID in their personal settings to receive DMs.

What happens next

Once a post is published:

  • Advocates will see content in their feed if it matches their channel subscriptions or direct assignments, as well as any posts targeted to all advocates.
  • They can share it to LinkedIn immediately or schedule it for later.
  • Ambo begins collecting LinkedIn analytics (impressions, reactions, comments) after each share.
  • You can monitor performance in Analytics.

Next steps