For Admins
Post Text Formatting - Ambo Docs
Format post content using bold, italic, underline, and strikethrough, and add mentions, emojis, and the URL placeholder.
The post content editor supports text formatting, LinkedIn mentions, emojis, and a URL placeholder. Formatting is converted to Unicode characters before being sent to LinkedIn, so it appears on the platform even though LinkedIn’s native composer doesn’t support rich text directly.
Applying text formatting
Select any text in the content field. A small toolbar appears above the selection with four options: Bold, Italic, Underline, and Strikethrough.
Click a format to apply it. Click it again to remove it.
Combining formats
Not all formats can be mixed. Bold and italic use Unicode letter substitutions; strikethrough and underline use combining characters appended to each letter. These two groups cannot be used together.
| Allowed | Not allowed |
|---|---|
| Bold + Italic | Bold + Strikethrough |
| Strikethrough + Underline | Bold + Underline |
| Italic + Strikethrough | |
| Italic + Underline |
When a format button is greyed out, it means the current selection already has an incompatible format applied.
How formatting renders on LinkedIn
LinkedIn does not support HTML formatting natively. Ambo converts your formatting to Unicode characters at share time:
| Format | How it renders on LinkedIn |
|---|---|
| Bold | Unicode Mathematical Bold letters (A–Z, a–z, 0–9) |
| Italic | Unicode Mathematical Italic letters (A–Z, a–z) |
| Bold + Italic | Unicode Mathematical Bold Italic letters |
| Strikethrough | A combining stroke appended to each letter |
| Underline | A combining underline appended to each letter |
Numbers and special characters are not affected by italic, strikethrough, or underline formatting. Bold formatting applies to numbers.
Mentioning people and pages
Type @ followed by a person’s name to mention a LinkedIn member. After you type at least 3 characters, Ambo searches for matching LinkedIn users connected to your organization and shows a list. Select a result to insert the mention.
To mention a LinkedIn company or showcase page, type @ followed by the full LinkedIn page URL (for example, @https://www.linkedin.com/company/example). Ambo fetches the page and inserts the mention.
Mentions appear highlighted in the editor and render as LinkedIn mentions in the published post.
Adding emojis
Click the emoji button in the editor toolbar to open the emoji picker. Select an emoji to insert it at the cursor position.
You can also type or paste emoji characters directly into the editor.
URL placeholder
The post content field can include a {{url}} token. When you type or paste {{url}} in the content, it becomes a highlighted placeholder in the editor. At share time, Ambo replaces it with the actual URL of the post’s linked article or page.
Use the URL placeholder to control where the link appears in the post text, rather than having Ambo append it automatically.
Character limit
The content field allows up to 3,000 characters. A counter below the field shows how many characters you have used. The counter turns red if you exceed the limit.
Pasting content
When you paste text from an external source, Ambo preserves paragraph breaks. Each blank line in the pasted text becomes a separate paragraph in the editor.