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For Admins

RSS Feeds and Automated Content - Ambo Docs

Connect RSS feeds so Ambo automatically discovers new articles, generates draft post variations, and queues them for review.

RSS integration reduces the manual work of sourcing content. Ambo polls your configured feed URLs on a schedule, pulls in new articles, generates post variation copy using AI, and creates draft posts for you to review. Nothing is published to advocates until you approve it.

Adding RSS feed URLs

Go to Settings → Organization → RSS Feeds and add one or more feed URLs. Ambo accepts any standard RSS or Atom feed URL.

You can add feeds from industry publications, your company blog, partner sites, or any source producing content your advocates would plausibly share.

How polling works

Ambo checks each configured feed on a recurring schedule. For each new item found:

  1. Ambo checks whether the article has already been imported. Duplicate items are skipped.
  2. For new items, Ambo fetches the article content and generates post variation copy using your organization’s brand voice setting.
  3. A draft post is created in your Posts list, with up to 10 new drafts created per polling run.

If a feed is temporarily unavailable or returns an error, Ambo logs the failure and continues processing other feeds. It retries on the next scheduled run.

AI content generation

The variation copy Ambo generates is based on the article content and your Brand Voice setting in organization settings. Brand voice is a short description of your organization’s tone and style. The more specific it is, the more on-brand the generated copy tends to be.

Ambo generates the variation as a starting point. You can edit it before publishing.

Reviewing and publishing drafts

After each poll, new drafts appear in Posts filtered by status Draft. For each one:

  1. Open the draft and review the generated content.
  2. Edit the variation copy, comment, or media as needed. Add more variations as required.
  3. Set the share target (channel, advocate, or all-advocates).
  4. Click Publish to make it available to advocates.

Drafts are not published automatically. You control what goes out.

Removing an RSS feed

Go to Settings → Organization → RSS Feeds, remove the URL, and click Save. Ambo stops polling that feed on the next scheduled run. Existing draft posts created from that feed remain and are unaffected.

Choosing sources

Pick feeds that produce content your advocates would genuinely share. A few considerations:

  • The source should align with your organization’s industry or area of focus.
  • Articles should be appropriate for professional LinkedIn audiences.
  • Avoid feeds with very high volume. Ambo imports up to 10 items per poll, but consistently noisy feeds create a backlog of drafts to review.

Next steps