For Admins
Channels and Content Distribution - Ambo Docs
Organize advocates into channels and control how content reaches them via channel subscription, direct assignment, or broadcast.
Channels are named groups of advocates used to route content. When you create a post variation and target a channel, every advocate subscribed to that channel sees the variation in their feed. Advocates who aren’t in any matching channel won’t see it.
Creating a channel
Go to Channels → New Channel.
- Enter a Name for the channel (e.g. “Marketing”, “EMEA Team”, “Product Updates”).
- Pick a Color. The color appears in the UI to help distinguish channels at a glance.
- Click Save.
Editing and deleting channels
To edit a channel, open it from the Channels list and update the name or color. Changes take effect immediately.
To delete a channel, open it and click Delete. Deleting a channel removes the grouping but does not delete the advocates in it or the posts previously targeted at it.
Assigning advocates to channels
Admins can assign advocates to channels directly from the user dashboard.
Advocates can belong to multiple channels. An advocate who is in both “Sales” and “EMEA Team” will see posts targeted at either channel.
A good starting structure is to organize channels by team, business region, or content topic depending on how your organization distributes content internally.
How content distribution works
When you create a post variation, you set a share target that determines which advocates see it. There are three options:
| Distribution mode | Who sees the variation |
|---|---|
| Channel | All advocates subscribed to the specified channel(s). |
| Direct assignment | A single specific advocate. To target multiple individuals, create one variation per person. |
| All Advocates | All advocates in the organization, regardless of channel membership. |
A single post can have multiple variations with different targets. For example, one variation can go to the Sales channel, another directly to your CEO, and a third to everyone.
External share URLs
You can generate a public URL for any post that lets anyone share it to LinkedIn without logging into Ambo. This is useful for external advocates who don’t have access to the company email IDs.
To create an external share URL, open a post and go to Share URLs → New Share URL.
- Select the relevant share target.
- Ambo generates a short URL with a unique token.
- Share the URL with the intended recipient by email, Slack, or any other channel.
When someone opens the URL, they see the post content and can connect their LinkedIn account to share it. No Ambo login is required.
Each time someone clicks the URL, Ambo records the click for analytics. You can delete a URL from the Share URLs list to stop accepting new shares through it.