Documentation
Everything you need to know about Ambo. From getting started to advanced configuration.
For Admins
Managing Posts and Content
Create, manage, and publish posts in Ambo including content variations, targeting, go-live dates, and the approval workflow.
Channels and Content Distribution
Organize advocates into channels and control how content reaches them via channel subscription, direct assignment, or broadcast.
Managing Users
Invite and manage advocates and admins including role assignment, LinkedIn admin access, and removing users.
RSS Feeds and Automated Content
Connect RSS feeds so Ambo automatically discovers new articles, generates draft post variations, and queues them for review.
Analytics and Reporting
Measure the impact of your advocacy program with org-level summaries, post performance, advocate engagement, and time-series metrics.
Organization Settings
Configure your Ambo organization: brand identity, LinkedIn integration, automated sharing schedules, and email domain controls.
Integrations: LinkedIn and Slack
Connect Ambo to LinkedIn and Slack to enable content sharing and advocate notifications.
Post Text Formatting
Format post content using bold, italic, underline, and strikethrough, and add mentions, emojis, and the URL placeholder.
Importing Past LinkedIn Shares
Import an advocate's past LinkedIn shares into Ambo to pull analytics for posts made outside of Ambo.
Campaigns
Group related posts into campaigns, filter posts and analytics by campaign, and share a public campaign page anyone can share from.
Social Listening for Inspiration
Track LinkedIn posts by keyword and company, read a daily AI summary of what competitors and your industry are posting, and turn what you find into posts for advocates.
Comments on LinkedIn Posts
Write comments on LinkedIn posts found through social listening, and have advocates or your company pages post them on a schedule, with optional advocate approval.
LinkedIn Company and Showcase Pages
Add one or more LinkedIn company pages and showcase pages to Ambo, then publish posts, reposts, and comments as those pages and track their results.
AI Image Generation
Generate an image for a post variation with AI, choose its style and aspect ratio, and add it to the post.
For Advocates
Browsing and Finding Content
Discover posts curated for you, filter by status, browse by channel, and understand what each post status means before you share.
Sharing Content to LinkedIn
Share posts to LinkedIn immediately or on a schedule and customize your content when your admin allows it.
Automated Sharing
Let Ambo share approved content for you automatically on a set schedule using your organization's defaults or your own custom times.
Advocate Settings and Notifications
Manage your LinkedIn connection, channel subscriptions, notification preferences, and push notification settings.
Importing Your Past LinkedIn Shares
Import your past LinkedIn shares into Ambo to track analytics for posts you made outside of Ambo.
Leaderboard
See how your LinkedIn shares rank against other advocates in your organization, and how admins choose the metric that sets the ranking.
Personal Brand Voice
Capture your writing style from your LinkedIn posts and rewrite company posts in your own voice before you share them.
Getting Started
What is Ambo?
An overview of Ambo, the employee advocacy platform that turns your team into a content distribution engine on LinkedIn.
Quick Start: Admin Setup
Get your Ambo organization configured and your first post in front of advocates in a few steps.
Quick Start: Advocate Setup
Connect your LinkedIn account, browse approved content, and share your first post.