Free tool
Social Media Policy Generator
Answer a few questions and get a social media policy your employees will actually read: a one-screen summary, a 'Can I post this?' checker, and the full policy with search. Embed it on your intranet, or download and print it. Free, with no sign-up.
Last reviewed: October 13, 2026
- 1 Company
- 2 Industry
- 3 Rules
- 4 Extras
How to create a social media policy for employees
- Answer a few questions. Add your company name and contact, choose your industry and where your employees work, and decide which posts need approval. Every question is optional.
- Review the interactive policy. Check the "At a glance" summary, try the "Can I post this?" situations, and read each section of the full policy.
- Add it to your intranet. Copy the embed code to put the interactive policy on your intranet or HR site, or download, copy, or print it for your handbook.
What to include in a social media policy
A good social media policy is short, specific, and written for the people who follow it. These are the sections the generator builds, adapted to your answers.
Purpose and scope
Who the policy covers (employees, contractors, interns) and which platforms. A good policy applies whether people post during work hours or not, but only to posts that relate to work.
Personal use
Personal accounts belong to employees. The policy should only ask people to make clear that their views are their own when they mention where they work.
Confidential information
A plain rule: if it has not been made public, do not post it. Include examples such as financial results, unreleased products, deals, and customer details.
Disclosure
Employees who promote their employer’s products should say they work there, in the post itself. In the US, the FTC’s Endorsement Guides expect this.
Respect and conduct
The same standards apply online as at work: no harassment, discrimination, or attacks on competitors.
Official accounts and media
Who can speak for the company, and what to do with press enquiries and public complaints.
Employee rights
A clear statement that the policy does not limit legal rights, such as discussing pay and working conditions. In the US, this is protected by Section 7 of the National Labor Relations Act.
Contacts and review
Who to ask when unsure, and how often the policy is reviewed. Social platforms change quickly, so once a year is a sensible minimum.
Why an interactive policy?
Most employees never read a long policy document, so they guess, or avoid posting about work at all. The interactive version puts the answers first:
- At a glance: the key do and don’t rules on one screen.
- Can I post this? Pick a situation, such as naming a customer or replying to a complaint, and get a clear answer with the rule behind it.
- Full policy: short sections that each start with a one-line summary, with search.
- Reading progress: readers see which sections they have read and what is left.
Social media policy vs employee advocacy policy
A social media policy applies to everyone and covers personal use, confidentiality, and conduct. An employee advocacy policy covers a voluntary program where employees share company content, including disclosure and any rewards. If you run an advocacy program, use both: this generator adds a short advocacy section, and the Employee Advocacy Policy Generator creates the full program rules.
Frequently asked questions
What is a social media policy for employees?
A social media policy is a set of guidelines for how employees use social media when they mention their work, colleagues, or customers. It explains what is fine to share, what to check first, and what to avoid.
Does every company need a social media policy?
Any company whose employees use social media benefits from one. A short, clear policy protects confidential information and helps employees post with confidence instead of avoiding the topic of work altogether.
Is this social media policy template legal advice?
No. The generator creates a starting template based on common good practice. Have the final policy reviewed by your legal or HR advisers, especially in regulated industries.
Can a company stop employees from talking about work online?
Not entirely. In the US, the National Labor Relations Act protects employees who discuss pay and working conditions, including on social media. Policies should focus on confidential information and conduct rather than banning the topic of work.
How should employees disclose that they work for the company?
In the post itself, not only in their profile. Simple wording such as "I work at [company]" or #employee is enough. This matters most when they promote company products or services.
Can I put the policy on our intranet?
Yes. Click "Get embed code" and paste the code into any page that accepts HTML, such as SharePoint, Confluence, or your HR site. For Notion or Google Sites, paste the embed URL instead. Employees get the summary, the "Can I post this?" checker, and the full policy with search. The answers that build the policy are stored in the code itself, not on our servers.
Can employees see which parts they have read?
Yes. Each section is marked as read once it has been opened, and a progress bar shows how much of the policy is left. Progress is saved only in the reader’s own browser.
How often should a social media policy be updated?
Review it at least once a year, and whenever you launch a new program, enter a regulated market, or platforms change significantly. Re-open the generator, edit your answers, and share the new link.
From policy to a confident, active team
Ambo gives employees approved content to share on LinkedIn, with the guardrails your policy sets, and shows which posts drive results.