Updated: December 2025
If you are serious about getting your teams active on LinkedIn and other social channels, picking the right employee advocacy platform is a big decision. The tools in this space look similar from the outside, but they differ a lot on ease of use, adoption, analytics, and how well they fit B2B motion.
This guide covers 10 of the best employee advocacy platforms in 2025, with clear criteria, pricing context, and use case fit. We obviously believe in Ambo, but we will also point you to other options so you can make an informed choice.
How we evaluated these employee advocacy platforms
When we say “best”, we are looking at:
- Ease of use for non marketers
How quickly can a sales or success rep log in, find content, and share without training. - Content and workflow fit for B2B
Support for LinkedIn, content libraries, approvals, and flexible posting options. - Adoption and engagement features
Channels, notifications, leaderboards, and ways to keep people coming back. - Analytics and ROI
Visibility into reach, clicks, traffic, leads, and pipeline influence. - Security and compliance
SSO, OAuth, permissioning, and on brand guardrails. - Pricing and scalability
How pricing scales as you roll advocacy out from a pilot to hundreds or thousands of employees. (DSMN8)
We also looked at public reviews, pricing pages, and product overviews for each vendor to keep this list grounded in reality. (Built In)
Quick comparison table
| Platform | Best for | Indicative pricing style* | Standout strengths |
|---|---|---|---|
| Ambo | B2B teams that live on LinkedIn | Simple advocate based pricing, transparent tiers | Built for LinkedIn first, strong content library, channels, analytics, compliance |
| EveryoneSocial | Very large global advocacy programs | Per employee per month, typical contracts in the tens of thousands per year (Vendr) | Mature, battle tested for big enterprises |
| GaggleAMP | Brands wanting flexible advocacy activities | Starts around a few hundred dollars per month for smaller programs (Software Advice) | Flexible activity types, strong services and support |
| DSMN8 | Companies that want deep LinkedIn focus and training | Published tiers from around 699 to 1,750 dollars per month (DSMN8) | Heavy on education, certification, and benchmarking |
| Sociabble | Large internal comms plus advocacy deployments | Custom pricing based on user count and modules (Research.com) | Combines comms, engagement, and advocacy in one |
| Sprout Social Advocacy | Teams already using Sprout for social | Add on to Sprout Social platform, custom quotes | Deep integration with social publishing and reporting (Sprout Social) |
| PostBeyond (Influitive) | Mid market companies scaling advocacy | Typically per user, custom quotes via sales (PostBeyond) | Strong on analytics and enablement for social selling |
| Oktopost | B2B companies that care about attribution and revenue | Advocacy as part of wider social suite, custom pricing (Oktopost) | Strong B2B positioning and analytics |
| Ambassify | European and global enterprises | Custom pricing, often mid to high range (Ambassify) | Large customer logos, community driven advocacy |
| Hootsuite Amplify / Employee advocacy modules | Companies already on Hootsuite | Usually an add on module with custom terms | Convenience for existing Hootsuite customers |
*Pricing is based on publicly available information and third party reviews at the time of writing. Always confirm current pricing directly with vendors.
1. Ambo – Best for B2B teams that live on LinkedIn
Website: goambo.com
Ambo is built specifically for companies that depend on LinkedIn for pipeline, brand, and leadership visibility. If your marketing, sales, and success teams are your main “channel partners”, Ambo is designed around that world.
Why we put Ambo at number one
- LinkedIn first content library
Central place for on brand posts, carousels, campaign content, and thought leadership that teams can share in a few clicks. - Channels that match how your company works
Create topical, team, or region specific channels so people only see what is relevant to them. - Flexible sharing models
Auto share options for senior leaders, manual share for the rest, and smart defaults that avoid spammy behavior. - Analytics that marketers actually use
Top advocates, top performing posts, inactive advocates, and org level reach and click insights. - Security baked in
OAuth, SSO, and role based permissions so security teams can sleep at night. - Built for marketing leaders
You can plug Ambo into your campaigns and actually see uplift rather than guessing.
2. EveryoneSocial
Website: EveryoneSocial (EveryoneSocial)
EveryoneSocial is one of the longest running pure play employee advocacy platforms. It is popular with very large enterprises that want a single system for thousands of advocates.
Good fit if you:
- Run global programs across many countries
- Need a lot of implementation help and customer success
- Want advanced governance structures
Things to know
- Pricing is typically per employee per month, with community data suggesting average annual contracts around 31,000 dollars for larger deployments. (Vendr)
- Strong leaderboard and analytics features, with a focus on adoption at scale.
3. GaggleAMP
Website: GaggleAMP (gaggleamp.com)
GaggleAMP positions itself as one of the earliest and most trusted players in employee advocacy. It offers a lot of flexibility for what you ask employees to do on social.
Good fit if you:
- Want more than “share this post” tasks
- Care about internal communication and engagement alongside advocacy
- Need a proven, services heavy partner
Things to know
- Public data shows pricing from around 500 dollars per month for smaller programs, with higher tiers for larger teams. (Software Advice)
- Includes an ROI calculator and a broad range of task types beyond simple post sharing. (gaggleamp.com)
4. DSMN8
DSMN8 is a dedicated employee advocacy platform with a strong focus on LinkedIn and education around advocacy best practices.
Good fit if you:
- Want a vendor that provides training, certification, and resources
- Care about global benchmarks and health scores for advocacy
Things to know
- DSMN8 promotes pricing that “starts from a few dollars per employee per month” and publishes sample tiers like 850 dollars per month for start up plans and 1,750 dollars per month for scale plans. (DSMN8)
- Offers courses, books, and benchmark reports tied to advocacy performance. (DSMN8)
5. Sociabble
Website: Sociabble (Sociabble)
Sociabble combines internal communication, employee engagement, and advocacy in a single platform. It is often used by larger enterprises that want more than just social sharing.
Good fit if you:
- Want one platform for news, communications, and advocacy
- Need advanced gamification and translation features across countries
Things to know
- Pricing is not publicly detailed and is usually provided through vendor quotes. (Research.com)
- Strong on analytics for both communication and advocacy performance.
6. Employee Advocacy by Sprout Social
Website: Employee Advocacy by Sprout Social (Sprout Social)
Sprout Social offers advocacy as part of its broader social media management platform. If your team already uses Sprout, their advocacy module can slot neatly into your workflows.
Good fit if you:
- Already manage publishing and reporting inside Sprout Social
- Want to keep advocacy and brand social in one stack
Things to know
- Advocacy is sold as an add on, so you are buying into the Sprout ecosystem.
- Benefit is tighter attribution between brand channels and employee posts.
7. PostBeyond (by Influitive)
Website: PostBeyond (PostBeyond)
PostBeyond focuses on employee advocacy and social selling, with strong support for marketers who want to scale programs without overwhelming employees.
Good fit if you:
- Want structured programs with featured content and leaderboards
- Care about integrations with marketing analytics through UTM tracking
Things to know
- Often chosen by mid market companies with serious social selling motions.
- Analytics help you quantify earned media value and program impact.
8. Oktopost
Oktopost is a B2B social media management platform with an employee advocacy module. It is positioned heavily around measurable impact and revenue attribution.
Good fit if you:
- Are a B2B marketing team that wants to tie advocacy directly to pipeline
- Need centralised social publishing and advocacy in one place
Things to know
- Advocacy is integrated with their analytics and social suite.
- Strong emphasis on attribution, dashboards, and enterprise integrations.
9. Ambassify
Website: Ambassify (Ambassify)
Ambassify pitches itself as a leading employee advocacy and brand advocacy platform, with a focus on European and global enterprises.
Good fit if you:
- Want to run both employee and customer advocacy from the same platform
- Need support for complex, multi country programs
Things to know
- Commonly used by large brands in finance, automotive, and professional services.
- Strong gamification and community features.
10. Hootsuite Amplify and similar advocacy modules
Website: Hootsuite
Several social media management platforms provide employee advocacy as an add on module. Hootsuite Amplify is one of the more well known examples.
Good fit if you:
- Are already a heavy Hootsuite user
- Want lightweight advocacy functionality without adding a new vendor
Things to know
- Ideal for simpler programs where brand social scheduling is the main focus.
- Less specialised than dedicated advocacy platforms like Ambo, DSMN8, or GaggleAMP.
Where Ambo fits in all this
If you are:
- A B2B company
- Selling through marketing, sales, and success teams
- Using LinkedIn as your primary organic channel
Then your shortlist will probably come down to Ambo vs the larger legacy vendors in this list.
Why teams choose Ambo over larger suites
- Focus on LinkedIn and B2B content that looks native, not corporate
- Clean, modern UX that marketers and reps actually enjoy using
- Clear analytics that tie back to content, advocates, and programs
- Straightforward pricing that is simple to explain internally
How to choose the right employee advocacy platform
Use this list as a starting point, then narrow down your shortlist with three simple filters:
- Channel and use case fit
Is it designed for LinkedIn first B2B motions, or is it more of a generic social add on. - Adoption reality
Can a new sales rep or consultant be up and running in 10 minutes without a training manual. - Proof of impact
Can you track reach, clicks, traffic, and influenced pipeline in a way your leadership will trust.
If you want to see how Ambo stacks up for your specific use case, book a short demo and bring your current LinkedIn content with you. We will walk through exactly how advocacy could work with your team, not in theory but on your actual campaigns.