What if your people are your most powerful marketing channel? It’s time to find out. In B2B, most brands talk about trust and authenticity – but few put their money on their employees. The old playbook (safe posts, bland training, corporate oversight) is broken. To truly amplify your reach, you need to train your team boldly and watch them amplify your brand in braver ways than a corporate account ever could.
Why Bold Training? Because Safe = Ignored.
Let’s face it: no one gets excited to share another cookie-cutter press release. If it sounds like corporate BS, your employees (and their networks) will tune it out. Employee advocacy training isn’t about handing out rulebooks – it’s about empowering real voices.
Bold training produces advocates who aren’t afraid to speak up online. And that matters because your people are trusted way more than your polished ads. (How much more? Roughly 92% of B2B buyers trust employee recommendations over traditional ads.) In short, bold training breeds authenticity, and authenticity is gold in B2B.
Why “Amplify Braver”?
Because when employees share honestly – not just rehashing marketing scripts – your brand message goes further and hits harder. A bold employee advocacy program turns colleagues into influencers in their own circles. Their posts get seen more (employee-shared content can have over 5× the reach of company posts) and earn genuine engagement.
In B2B, brave content from employees – think candid insights, personal success stories, even a bit of humor – outperforms the safest corporate updates. It’s more relatable. It feels human. This is how your brand’s reach amplifies through trust, not through ad spend.
1. Kill the Corporate Tone in Training
Traditional employee advocacy courses often start with don’ts and legalese. Flip that script. Instead of a dry seminar on social-media policy, kick off with inspiration: share standout posts from employees or competitors that embody the voice you want.
Highlight how not being boring wins attention. Yes, cover the necessary guidelines, but do it with a light touch. The goal is to energize your team, not scare them. When you treat employees like grown-ups who can exercise judgement, they’ll rise to the occasion.
Ditch the bullet-point list of “Thou shalt nots” and focus on principles: be honest, be respectful, and be yourself (within reason).
2. Teach Them to Talk Like Humans (Not Marketing)
If your employee advocacy strategy is just employees copying and pasting canned messages, don’t bother. Audiences can smell a corporate script a mile away. Encourage your team to put messages in their own words.
Run a workshop on writing social posts that sound genuine, not like ad copy. Encourage personal stories, insights, even polite disagreements. That’s the “braver” part of “Amplify Braver” – when employees aren’t afraid to add their take. It not only increases credibility but also generates content that doesn’t all read like it was ghostwritten by PR.
3. Equip and Empower (Make Sharing Stupid Easy)
Even the boldest employees won’t share if it’s a pain or feels risky. So set them up for success.
Provide the right tools – whether it’s an employee advocacy platform, internal content hub, or just a well-organized library with one-click sharing. Also, serve up content worth sharing – highlight employee achievements or behind-the-scenes moments.
Trust your team with flexibility to choose what’s relevant for their network. When employees feel ownership of the message, they post more often and more authentically.
4. Lead by Example (From the Top Down)
Culture flows from leadership. If your C-suite and managers are silent online, an employee advocacy program will feel like pushing a boulder uphill. Leaders need to walk the talk – boldly.
Train your execs and team leads to be the first to share authentically. When employees see their boss regularly posting interesting thoughts (not bland corporate-speak), it sends a powerful signal: this is encouraged here.
5. Reward the Brave (and the Results)
People repeat behaviors that are recognized and rewarded. Acknowledge your advocacy rockstars. Create a friendly competition or a leaderboard. Highlight top sharers in meetings or newsletters.
Also, share the impact back to the team. Did an employee’s blog share generate three solid leads? Let them know and thank them. Reward authentic advocacy, not just volume. Five genuine posts that spark conversations are better than fifty copy-pastes.
Challenge Accepted?
Employee advocacy training isn’t a feel-good project – it’s a growth strategy, if you do it right.
“Doing it right” means no more half-measures or corporate platitudes. You’ve got to train bold: trust your people, push them out of the comfort zone of corporate talk, and give them the tools to shine.
Only then will they amplify braver, turning their personal networks into your brand’s biggest amplifier.
Train bold, and your people will amplify braver. Your competitors won’t know what hit them.
Let’s Amplify Your Content.